Wednesday, May 20, 2009
Hyundai preparing competitor for Tata’s Nano
Hyundai claims that the 0.8 and 1-liter gasoline-engined vehicle will be offered when the basic model is released in the second half of next year. Meanwhile, there are reports saying that a small diesel variant will also be produced, particularly for the European market.
Maruti Ritz MODELS | VEHICLE SUMMARY | ENGINE SPECIFICATIONS | COMFORT
Thursday, May 14, 2009
Nano may help Tata Motors pip Hyundai from No.2 slot
Hyundai's undisputed number two position in the passenger car category for years is at stake, literally. With one lakh Tata Nanos to be delivered this year, analysts expect Tata Motors to overtake Hyundai despite the fact that the gap between the two has widened to 83,153 units in 2008-09 as compared to 49,254 units in 2007-08.
While Hyundai registered a 12.6% increase in sales at 2,43,599 units in the last financial year as compared to 2,16,307 units in 2007-08, Tata Motors posted a decline of 3.95% in passenger cars at 1,60,446 units vis-a-vis 1,67,053 units in 2007-08.
However, since Hyundai is expecting to grow by 3-5% in 2009-10 as against the estimated over 50% growth by Tata Motors with the launch of Nano, industry experts feel that Hyundai might have trouble in retaining its lead over Tata as the company has no new product lined up for this year. Eventually, while Hyundai is expected to end the current financial year at around 2,50,000 units, Tata Motors may achieve similar volumes, even if sales of its other cars remain constant.
"Assuming that the passenger car industry will largely remain flat in 2009-10, for all players, and that there could be a some shift from two-wheelers to four-wheelers to the Nano, Tata Motors have a chance to surpass Hyundai in terms of total passenger car sales in the current financial year," says Mr.Abdul Majeed, Analyst and partner, Price Waterhouse.
"While Tata Motors' marketshare will go up significantly this year because of Nano, Hyundai i20 will face a tough competition from the soon-to-be launched Ritz from Maruti. Since Hyundai has no new product slated for launch this year, it is possible that the company slips behind Tata Motors," says another analyst.
"We want to retain our marketshare, for which our sales have to grow according to the industry growth. Since industry has been projected to grow by 3-5%, we will also grow by the same rate," Mr.Arvind Saxena, Senior V-P (Sales & Marketing), Hyundai Motor India, had said last week.
Source: Indian Express Finance
Tata Nano Gets 203,000 Orders
“Tata Motors places on record its gratitude to the people of India for according such a warm welcome to the Tata Nano,” said the company, calling the response “encouraging.”
The sales were worth $512.6 million to the Indian company. That’s a significant number for a country where just 1.5 million passenger cars were sold in the last fiscal year.
The Tata Nano, lauded as the “People’s Car,” was introduced to great fanfare in March. Because of production constraints, Tata made the Nano available for sale only on April 9 to 25, the company said. Only about 20 percent of the total bookings were for the ultra-cheap $2,050 base model. About 50 percent were for the top-end Nano LX, which is priced at around $3,300 (see brief test drive here).
The number of bookings is more than double what Tata is capable of building in the car’s initial production run. The first 100,000 owners will be selected through a lottery. Tata is expected to start delivery of the Nano in July.
Car majors tread digital marketing route to rope in tech-savvy buyers
Maruti claims over a lakh cars it sold last year originated from digital marketing initiatives while Tata Motors saw 4,000 customers booking its low-cost car Nano over the internet. Other automakers are also witnessing a similar response on their digital platforms.
Honda’s third generation of flagship car, City, regained its leadership position in the mid-size car segment in the first month of its launch in November on the back of strong digital interface with customers. Not to be left behind, Volkswagen is using Net and mobile to tap the 2.5-lakh strong customer base in India, owning cars over Rs 10 lakh, for its Jetta and Passat premium sedans.
Passenger carmaker leader Maruti Suzuki India (MSI) first tasted success with online marketing with its small car A-Star , which generated huge interest on the net with over 2.5 lakh online hits. “We sold around 4,000 A-Stars based on customer interface on internet and have doubled online marketing activity for the new hatchback Ritz with a microsite launched a week ahead of the launch and offering various exclusive options to loggers.
Around 17-18 % of our sales now are estimated to originate from digital marketing from mere 2-3 % in 2005,” MSI chief general manager (marketing) Shashank Srivastava said.
Other carmakers are also actively tapping the interactive social networking sites and blogs on the web advertising space.
Honda is launching a new programme in July to track sales originating from net. “Our cars are primarily targeted at rich and younger customer who are net savvy and take keen interest in blogs and different web activities. Digital marketing helps us build a strong brand,” Honda Siel Cars veep (sales & marketing) Jnaneshwar Sen said. He added that preliminary estimates suggest internet is responsible for 5% of Honda’s total sales in India.
Earlier, Tata Motors’ dedicate website on Nano got a little over 30-million hits from the date of launch of the car to the closure of the booking. “Its easier to reach professional like doctors, engineers and chartered accountants and other target audience with a strong influence on their purchase decision,” said Amardeep Bajpai of Webisdom, an internet marketing solution company.
Wednesday, May 13, 2009
World's cheapest car, Tata Nano, garners big orders
Customers willing to book the Nano can either pay the entire booking amount — which is Rs 95,000 (for the Tata Nano Std), Rs 1,20,000 (Tata Nano CX), and Rs 1,40,000 (Tata Nano LX) — using their own funds or seek financing. Retail auto loan are available at interest rates that range from 9% to 11.75%. The financing of the booking amount available would start from Rs 2,850 for the base model.
(for Tata Nano Models, Specifications,warranty, fuel efficiency,Safety click here)
Tata Motors on Wednesday said that it has entered into agreements with National Insurance, ICICI Lombard General Insurance, Royal Sundaram Alliance General Insurance, United India Insurance and HDFC Ergo General Insurance. The insurance premium would start at Rs 3,468 (ex New Delhi), the company said.
Tata Motors will announce the allotment of 1 lakh units of the Nano through a random selection process in the first phase by June-end (60 days after the last day of the booking which is April 25). Applicants have an option of retaining their booking deposit if they do not get allotment in the first phase.
Customers retaining their booking deposit will be eligible for interest on their deposit, effective from the date of announcement of allotment of the second phase, at 8.5% for a retention period of 1-2 years and 8.75% for a retention period of more than 2 years.
Meanwhile, Tata Motors said there was no problem with the production of the Nano as reported by a section of the media. “As announced by the company earlier, deliveries of the Tata Nano will commence from July,” the company said in a statement.
Please navigate to the relevant section below for further help on how to book your Nano. To find the closest booking center near your house, click here for the Booking Center Locator below. You can also access a price list at any time by clicking here for Price List. We have a list for 30 states, including all major city's.
Tata Motors, the Indian company that also owns Jaguar and Land Rover, has received 203,000 orders for the tiny car that garnered loads of publicity last year as the world's least expensive car, Bloomberg News reports. At that sales level, the Nano would represent about 17% of all cars sold in India. The Associated Press says the sales brought in 25 billion rupees ($512.6 million).
The first Nanos will be made in Pantnagar in northern India, Bloomberg News says. The plant can produce 60,000 a year, but output will increase sixfold when a second plant in added in Sanand in western India at the end of this year. Six analysts surveyed by Bloomberg News last month had estimated Tata Motors would get between 120,000 and 500,000 orders for the Nano.
The Nano was designed as a rupee-pinching alternative for families who currently can only afford motorcycles, not cars. The basic car is powered by a two-cylinder engine, lacks air conditioning or a radio and the seats don't recline.
The model, and other supercheap models like it that could soon follow from competing makers, could have a profound effect on motorists in developed nations, including the United States. That's because Nanos, while fuel thrifty, certainly can't match the gas mileage of the small motorcycles they replace. The developing world is being flooded with new cars, with most of them going to families that have never owned a car. Car sales in China are outpacing overall new cars sales in the U.S.
All those cars are collectively going to need a lot of gas. When the U.S. and world economy recover from recession, there could be unprecedented world demand for oil. That will raise gasoline prices around the world and put small cars with good mileage back in front of the American car business.
Saturday, January 12, 2008
TATA NANO "THE PEOPL'S CAR"

The Dream of Ratan Tata come's true.The "peoples car" has finally been shown to public for the first time at the Auto Expo in New Delhi. Developed by Tata Motors with a target price of $2,500,the sweet name of this small car is "TATA NANO" the NANO has 624cc engine run's with gasoline, which has mounted under the rear seat, the SWEET SMALLY has four people to seat.
The NANO has Three Levels, The standard, and The next two are luxury set, the standard level IS a non A/C, and the rest two luxury has A/C. The interior includes non-reclining seating for four, an a dashboard with speedometer, fuel gauge and oil light
Here the specifications and some pictures of the car -
- 624cc petrol engine
- 33BHP
- 20km per litre mileage, upto 26km per litre on highway
- 30 liter petrol tank
- 4 door, 5-seater
- Rear engine, front boot
- 4 speed manual gear box
- On road price expected to be around Rs. 1 lakh 25 thousand
- front disc brakes and drums in the rear
- Euro 4 compliant
- Top speed 90kmph

The four seater has a 624cc gasoline engine mounted under the rear seat, the 33hp engine meets current Euro 4 emissions standards, the Nano can achieve 54 mpg,has passed frontal and side impact tests, the world's cheapest car creates a a transportation revolution the price was kept so low on the basic version. We cant say how much the luxury Nano will cost until it hits showrooms toward the end of this year.
- Name : Jeh - 1 Lakh Rupee Car
- Model : Petrol
- Car Body Type : Hatchback
- Segment : A Segment
- Top Speed : 90
- Fuel Consumption: Highway 26.00
- Fuel Consumption: City 22.00
- Displacement : 796cc, 3 cylinder
- Engine Type : Petrol
- Maximum Power : 33bhp
- Maximum Torque : 0 OTHER SPECIFICATIONS
- Seating Capacity: 4
- Steering : No Power Steering
- Brakes : Front Disk, Rear Drum
- Gears : 4 Manual
- Fuel Tank : 30.00
- Body Color Bumpers: True
- Tachometer : No
- Alloys : No
- ORVM Indicator : No
- Xenon Headlamps : No
- Headlamp Washer : No
- AC : AC without Climate Control
- Power Windows : Central Locking: Manual
- Remote Boot : No
- Remote Fuel Filler: No
- Rear Wiper : No
- Rear Defogger : No
- Steering Adjustment (Rake/Reach) : No
- Driver Seat Adjustment: Manual
- Leather Seats : No
- Door Mirror : Driver Side
- Tinted Glass : No
- Rear AC Vent : No
- Folding Rear Seats: No
- Sun Roof : No
- Buttons/Controls on Steering: No
- Auto Viper : No
- Auto Headlamp : No
- Airbag : No
- Parking Sensors : No
- Traction Control: No
- EBD : No
- ABS : No
- ESP : No
